From Idea to Launch: Empowering Female Athletes' Career Journeys
Building a multi-persona platform connecting female collegiate athletes with employers, streamlining recruitment for all stakeholders
Client Info
Her Competitive Advantage is a trailblazing platform connecting female collegiate athletes with career opportunities, recognizing the valuable workplace skills these athletes develop that often go unnoticed in traditional hiring processes.
The Challenge
Her Competitive Advantage approached Avodah with a mission born from personal experience: help female collegiate athletes overcome career barriers despite limited traditional work experience. Their founder, a former athlete, recognized that these students develop exceptional workplace skills that go unrecognized in traditional hiring.
"We need a platform that translates athletic achievements into professional value," she explained, seeking to connect three distinct groups: athletes looking for opportunities, recruiters seeking high-potential talent, and universities supporting students' career journeys. They needed a partner who could build a scalable solution serving these multiple stakeholders while maintaining simplicity and purpose.
Our Solution
Approach:
Avodah partnered with HCA from initial concept through public launch, guiding the evolution from a simple idea to a comprehensive multi-persona platform. We employed a design-first methodology with rapid Minimum Viable Product (MVP) development, allowing for real-world validation while building for long-term growth.
Discovery & Persona Development: Expanded to three key user types with distinct workflows, appropriate permissions, and clear interaction boundaries.
Design & Architecture: Validated user experience with clickable prototypes, built scalable infrastructure with a three-tier environment, and implemented proactive analytics and error monitoring.
Development & Deployment: Prioritized core MVP features for rapid launch, refined the platform through iterative user feedback, and maintained 100% uptime throughout deployment.
Innovative Features:
Structured Talent Discovery: Created advanced search capabilities for recruiters with role-based communication channels and standardized profiles for efficient evaluation.
University Analytics Dashboard: Provided real-time visibility into athlete engagement with comprehensive tracking of key metrics and identification of students needing additional support.
Multi-Persona Management: Developed tailored workflows for each user type with seamless, role-appropriate experiences and professional interaction boundaries.
Results
Outcomes
Avodah successfully transformed HCA from concept to fully operational platform, creating a seamless experience for all three user personas while establishing a foundation for future growth.
Successfully launched a multi-persona recruiting platform serving three distinct user types
Scalable architecture allowing for easy expansion as the user base grows
100% uptime for the first six months post-launch
Increased platform engagement across all user personas
Impact
Her Competitive Advantage now working to bridge the critical gap between female collegiate athletes and career opportunities by translating athletic achievements into professional value. The platform is becoming an essential tool for universities supporting their athletes' transitions and for employers seeking high-potential talent with proven leadership and teamwork skills.
Avodah delivered a solution that not only meets HCA's current needs but positions them for scaling, sustainable growth and ongoing innovation in the recruiting technology space.